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授课地点及时间 |
上课地点:【上海】:同济大学(沪西)/新城金郡商务楼(11号线白银路站) 【深圳分部】:电影大厦(地铁一号线大剧院站)/深圳大学成教院 【北京分部】:北京中山学院/福鑫大楼 【南京分部】:金港大厦(和燕路) 【武汉分部】:佳源大厦(高新二路) 【成都分部】:领馆区1号(中和大道) 【广州分部】:广粮大厦 【西安分部】:协同大厦 【沈阳分部】:沈阳理工大学/六宅臻品 【郑州分部】:郑州大学/锦华大厦 【石家庄分部】:河北科技大学/瑞景大厦
开班时间(连续班/晚班/周末班):即将开课,详情请咨询客服! |
课时 |
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☆注重质量
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☆若学员成绩达到合格及以上水平,将获得免费推荐工作的机会
★查看实验设备详情,请点击此处★ |
质量以及保障 |
☆
1、如有部分内容理解不透或消化不好,可免费在以后培训班中重听;
☆ 2、在课程结束之后,授课老师会留给学员手机和E-mail,免费提供半年的课程技术支持,以便保证培训后的继续消化;
☆3、合格的学员可享受免费推荐就业机会。
☆4、合格学员免费颁发相关工程师等资格证书,提升您的职业资质。 |
☆课程大纲☆ |
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Introduction to Digital Marketing in China
Background
Upcoming trends and examples
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Understanding SEO in China
Search Engine Marketing (SEM) in China
PPC Marketing in China
Keyword Analysis
Digital Display Advertising
Creating and Displaying Ads
Targetting your Audience
Email Marketing
Overview of Email Marketing in China
Tactics and Tools
Designing and creating email campaigns
Importance of good templates
Spam check
Social Media Marketing
Overview of Chinese Social Media Channels
Comparing western Social Media with Chinese Social Media
Creating and managing content
Engaging your users across social media
Auto-posting and post-scheduling
Campaigns
Forums and their importance
Case study
Mobile Marketing
Understanding Mobile Marketing in China
Tactics and tools - from SMS to WeChat
Targetting prospective users
Conversions and failures
Analytics
Overview of analytics in China
Using Baidu analytics tools
Use of available metrics to improve your campaigns
Understanding Demographics
Strategy & Planning
Engaging with Chinese customers
Importance of budget
Selecting the most appropriate channels
Strategy discussion
Case Studies
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